There has been surprise at how some artistes are not able to get hits even though their songs are well written and in the view of some are much more ‘sensible’ than others.
Over the years, there have been artistes who seem to do the best of songs yet have not gained any recognition but for popular sound engineer Willis Beatz, making sense is not a requirement for getting a hit song.
According to Willis Beatz, some ‘silly’ songs become so big because there is money to push them and some sensible songs rather fail to gain prominence because there is no cash to promote them.
He explained that once an artiste has money for promoting his/her song, it can become a hit no matter how bad it is. “All you need is money for promotion else certain songs will not be popular in Ghana.
“The DJs are willing to push your songs to the highest level and make it a hit once there is cash for the promotion. I hear certain songs being repeated so many times and I wonder how much they paid to get the buzz,” he told Graphic Showbiz recently.