Autochek, ADUG sign pact to make car loans affordable for customers

President of ADUG, Eric Kweku Boateng.

Experts in automobile industry in Ghana, Autochek have partnered Automobile Dealers Union of Ghana (ADUG), to make cars affordable for all customers interested in accessing car loans in Ghana without any stress.

The strategic partnership, which was entered between Autochek and Automobile Dealers Union of Ghana (ADUG) to deliver a digitized and enabling platform for vehicle dealers in Ghana, was signed during a press briefing in Accra.

Signing of the Memorandum of Understanding (MOU).

The company through its technology solution would be working with ADUG to create a more sustainable and structured marketplace for car sales, affordable car loans to drive increased sales and auto maintenance in the country.

The collaboration offers members of ADUG the opportunity to drive more sales as customers take advantage of the affordable car loans via the Autochek online marketplace and this increases the visibility of their inventory to potential car buyers across Ghana.

Car buyers do not only have access to select from a large pool of cars, they will also get access to multiple car loan offers from finance partners on the Autochek platform, thus further driving ease of purchase and auto financing penetration in Ghana. This increase in automotive commerce has cascading benefits along the value chain with one of the major benefits being increased job opportunities, following more dealer empowerment and liquidity in the ecosystem.

A cross section of participants.

The President of ADUG, Eric Boateng, indicated, “the partnership will give our members the opportunity to expand their business by leveraging digital solutions provided by Autocheck and the creation of more jobs as a whole.”

Head of Operations at Autochek Africa, Solomon Adenuga, said the partnership seeks to reduce the fragmentation by bringing stakeholders together to drive automotive commerce.

Solomon Adenuga, Head of Commercial Operations.

“Our mantra is Partner Prosperity and partnering with ADUG allows us to drive this mantra at scale across all registered dealers in Ghana,” he added.

According to the head of human resource and Business compliance Autochek, Yvonne Ahlie, “the sole aim of this partnership is to foster business development and sales especially within our network and also create a digital platform for dealers in Ghana to leverage on. On this platform, the opportunities are endless from customers’ service managements to lead managements, auto financing, marketing and brand building.”

Yvonne Ahile, Head of HR and Business Compliance.

Autochek is a transformational high-growth company that is providing an auto need platform and is accelerating the ability of Africans to get better quality vehicles by providing affordable access to car loans, while also de-risking the auto lending processes for financial institutions.

Yvonne Ahile and Solomon Adenuga signing the MOU.

Dealers can also continuously take advantage of the Autochek Dealer Management Software (DMS) and diverse training programs on lead management, digital marketing, car loan applications and other advanced technologies to run their business.

Story filed by Jacob Narh Nortah.

Twitter handle: @NarhNortah

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