The Omni Group Human Capital Team recently benefited from a high-level executive training session led by Professor Robert Ebo Hinson, Africa’s leading Marketing Scholar and host of Titans and Trailblazers on Metro TV. In a compelling presentation, Professor Hinson introduced 360° Leadership as the modern framework for driving effectiveness in today’s complex and fast-evolving organisational landscapes.
According to Professor Hinson, 360° Leadership empowers individuals to lead in all directions upward (influencing superiors), across (collaborating with peers), downward (guiding teams), and within (mastering self-leadership). He emphasized that this model departs from traditional top-down leadership structures by recognizing that influence is multi-directional, irrespective of positional authority.
Citing the Omni Group’s diversified operations spanning energy and power, retail (baby care and PPE), agriculture (fertilizer and cocoa), civil and heavy construction, and building construction, Professor Hinson underscored the need for adaptive leadership. “In a multi-sectoral organisation like Omni Group, where cross-functional teams, matrix structures, and hybrid work environments are the norm, 360° leadership is not just a good-to-have—it is essential,” he stated.
He outlined five core dimensions of 360° Leadership:
- Directional Influence – Leading up, across, and down with clarity and confidence.
- Organizational Relationships – Cultivating strategic networks to foster trust and collaboration.
- Professional Effectiveness – Delivering consistent results and building a reputation of excellence.
- Positional Influence Without Authority – Driving change and innovation regardless of formal title.
- Dynamic Workplace Engagement – Adapting to evolving contexts and navigating workplace complexities.
Key Benefits of 360° Leadership:
- Expanded Sphere of Influence: Leaders impact broader organizational outcomes regardless of rank.
- Enhanced Decision-Making: Integrating multi-level perspectives leads to more grounded and strategic decisions.
- Increased Agility: Leadership at all levels accelerates innovation, responsiveness, and organizational resilience.
Professor Hinson encouraged participants to undertake a 360° self-leadership diagnostic, urging them to:
- Identify Core Strengths that energize them and drive consistent success.
- Pinpoint Development Opportunities—not as flaws, but as gateways to expanded capacity.
- Clarify Personal Leadership Purpose to guide influence and future impact.
- Adapt Leadership Styles to suit diverse contexts—ranging from directive to coaching and collaborative approaches.
He concluded with a powerful reminder:
“Effective leadership is not about conforming to an ideal. It is about authentically amplifying your strengths while addressing strategic gaps with intention and humility.”
Participants gave enthusiastic feedback about the value of the training and expressed commitment to applying the 360° model in their day-to-day leadership practice.
About Omni Group
The Omni Group of Companies includes: Omni Energy, OmniFert, Omni Cocoa, Omni Speciality Products, Mustek Engineering, Baby Love, Omni Diagnostics, OmniFarms, Omni Tomato, and OmniCAD. Together, these companies are reshaping industries through innovative solutions in energy, agriculture, construction, diagnostics, and retail.
