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E-commerce platform Shopnaw launched in Accra

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Shopnaw, an e-commerce platform, has been launched with the aim of using modern mobile technology to provide an improved shopping experience for shoppers who buy from local markets, supermarkets, grocery stores, pharmacies and restaurants among others.

It comes with top-notch technology that provides on-demand delivery service trackable in real-time.

Shopnaw customers comprise both buyers and sellers on the platform, and enables them to interact with each other on the portal.

Speaking at the launch in Accra on Tuesday, the Founder and CEO of Shopnaw, Mr Benjamin Osei Asante, said the app is available for Android and iPhone users.

He said the portal provides tailor-made technology platform and marketing opportunities to support sellers, buyers and delivery partners

The sellers, according to him, include retailers, manufacturers, wholesalers, and brands, adding that the platform is used to create a digital presence of their businesses and sell to consumers and other businesses.

He further stated that it also provides delivery services to the doorsteps of consumers.

“As an IT professional and a marketing-oriented person, I believe that technology brings solutions to our everyday problems in diverse ways; making life simpler and more convenient for humanity. By this, Shopnaw has come in at a strategic moment in our dispensation where the use of technology has become very imperative to meet the dynamic preferences of consumers,” Mr Osei Asante said.

Advertising solutions

He said the platform provides advertising solutions to help businesses find, attract and engage millions of Shopnaw customers every step of the way.

He explained that apart from the free sign up cost for sellers, sellers will enjoy exclusive benefits such as no commission charged on items sold, no mark-ups on prices, upfront payment on pickup to sellers, wider market reach and affordable delivery of goods to consumers.

“Sellers signup without any initial investment cost, buyers on the other hand access the app and web portal without any charge. At Shopnaw we market our sellers and their products to millions of buyers. We do not compete with our sellers, we complement them. Buyers are made of individuals and groups who buy from the different categories on the platform,” he said.

“While some obtain larger market share and increased sales, our personal shoppers who are included in the chain will have employment through the act of delivering products and goods to consumers. These, he said, define their value proposition of delivering delight and affordable convenience to the Ghanaian market,” he added.

He said Shopnaw positions itself as the delightful solution for people with a busy lifestyle; the working class, working moms, students, web-savvy decision-makers, young professionals, the active youth, expatriates, e-commerce fanatics and business owners.

Mr Asante therefore called on all to embrace online shopping as it promises to take care of its customers by bringing them online shopping experience without any upfront investment, by just a click away.

Quick Angels Limited

The Deputy CEO of Quick Angels Limited, an Angel Investor Company, Romeo Richlove Seshie, said Shopnaw is one of 20 entrepreneurial ventures the company selected to invest in 2019.

He urged Ghanaians to look forward to more exciting investment partnerships which the company has planned to introduce into the Ghanaian market in 2020.

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