By: Rebecca Sedinam Affor
Director for Arkad Consult and Executive Training /Global Sales and Marketing Consultant Mr. Daniel Sarpong Junior has disclosed that, for a business to grow there are various ways to tackle it.
Believing in God, he said is not just having mere faith, but also deploying a strategy for business.
Speaking on the GTV Breakfast Show on Wednesday, December 28, 2022, Mr. Sarpong stated that there are various strategies one needs to adopt to grow and excel in their business.
He mentioned the need to know ones target audience and market indicating that this is where an entrepreneur gets to know his products and the kind of people suitable for the products.
”There is a need to also develop a marketing communication plan for businesses, This is the stage where, different demographics become potential customers depending on how communication is done on the values one gets from a product” he said.
He said advertisement is a great means to getting ones product to a larger audience. He encouraged small business owners to get their friends, families and influencers to invest in their business.