The Eastern/Volta and Oti Regional Chairman of the Association of Ghana Industries (AGI), Dela Gadzanku has stressed the need for Ghanaian Business owners to restructure their businesses to largely benefit from the African Continental Free Trade Agreement.
He said a recent survey indicates that most Ghanaian businesses are not adequately prepared to take their chances when the agreement becomes fully operational. He bemoaned that as a country there is the need to benefit immensely especially when the secretariat will be sited in Ghana.
Mr Gadzanku was speaking at an AGI Regional E-Commerce workshop organized for members in the Volta and Oti Regions in Ho. He was however optimistic that there are several potential businesses in the country which have the capacity to compete with other businesses in other parts of the world when the agreement takes effect next year.
Mr Gadzanku noted that his outfit has been educating and encouraging members to restructure their mode of production and marketing to withstand the effects of the coronavirus pandemic on their businesses. He commended manufacturers who have shifted their businesses to produce the global needs in the era of the pandemic and urged others to follow suit.
The E-Commerce workshop by the Eastern/Volta and Oti Regional Branch of the AGI was to educate members on the need to market their products online especially in the era of the Coronavirus pandemic.
It is also to enable them to produce goods and services with international standards to meet the growing demands on the global market.
The workshop was organized in partnership with Logic Go an online marketing agency.
Representatives from the Ghana Standards Authority, Ghana Export Promotion Authority took their turns to sensitize participants to manufacture products with quality standards and brands for local and international consumption.