The newly signed Ghana national airline is expected to operate domestic flights to build its brand, and become a house-hold name, just as the defunct Ghana Airways did in the past, before focusing on regional and intercontinental flights.
Director-General of the Ghana Civil Aviation Authority (GCAA) , Simon Allotey, however, believes that the strategy is not to kill the competition and to take the large market share, but to let Ghanaians know that the airline also exists.
Mr. Allotey assures customers to expect quality services when traveling to the sub-region.
He said GCAA needs to build a loyal customer base and it new carrier cannot do that without domestic operations.
He added that the desire to establish a new home-based carrier after the collapse of Ghana Airways, a fully state-owned entity and the subsequent collapse of Ghana International Airlines, established with private sector participation after the collapse of Ghana Airways, according to government, stems from growth in the sector experienced on the continent and the industry’s future potential.