By Love Wilhelmina Abanonave
Students and young professionals in the Upper East Region are being primed to take advantage of Ghana’s digital economy, following a practical skills bootcamp hosted by the University of Technology and Applied Sciences, UTAS in partnership with Let’s Go North an NGO based in Northern Ghana
Let’s Go North, a social enterprise focused on tourism empowerment initiatives and giving Northern youth practical digital and media skills collaborated with UTAS to organise the Digital Media Influence Bootcamp 2025, which brought together aspiring content creators, entrepreneurs, bloggers, marketers, and media enthusiasts for a day of hands-on training and mentorship.
Organizers said the goal was not just to teach theory, but to give participants tools they can use immediately to earn, build brands, and create responsibly online. Facilitators took participants through digital media monetization, content creation and storytelling, blogging, digital marketing, social media management, cybersecurity awareness, personal branding, and how to fight misinformation through fact-checking.
Vice-Chancellor of UTAS, Professor Albert Luguterah, said the university’s focus is shifting beyond the classroom.
“Together, we are nurturing a generation that will utilize the internet responsibly. Here at UTAS, we are not only interested in training students to earn certificates, but also in equipping them with life-changing skills that will make them competitive in the global market,” he stated.
Founder of Let’s Go North, Ms. Maltiti Sayida Sadick, challenged students to start building digital careers while still in school. She urged participants to put the skills into practice immediately instead of waiting for graduation.
A speech delivered on behalf of Upper East Regional Minister, Hon. Akamugri Donatus Atanga, stressed the need to bridge the digital gap in the region. Participants engaged directly with practitioners from Ghana’s digital space.
Organizers say the bootcamp is part of a broader push to grow a new wave of responsible digital creators, innovators and business owners from Northern Ghana.
With internet access and digital skills now central to jobs and business, UTAS and Let’s Go North intend to roll out similar trainings to reach more youth across the region
