Instagram has announced stricter measures on posts related to weight loss products and cosmetic surgery.
Some posts will be hidden from under 18s while others promoting “miraculous” weight loss products will be removed.
There have been increasing concerns over the impact promoting diet products can have on young people.
Actor and body positivity activist Jameela Jamil said the move was a “huge win” in the fight against the diet and detox industry.
What are the changes?
Unrealistic “get thin quick” promotions will be taken down and young people will be restricted from viewing some posts related to dieting and cosmetic surgery if they have an incentive to buy.
The changes will also apply to Facebook, which owns Instagram.
Emma Collins, Instagram’s public policy manager said: “We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media.”
Advice had been sought from experts in the field of social media policy, she added.