All graphic images of self-harm will be removed from Instagram, the head of the social media platform has told the BBC. The move comes after the father of 14-year-old Molly Russell, who took her own life in 2017, said Instagram had “helped kill” his daughter.
Molly’s family found she had been viewing graphic images of self-harm on the site prior to her death.
Adam Mosseri said Instagram was trying to balance “the need to act now and the need to act responsibly”.
He added the site was “not where we need to be on the issues of self-harm and suicide”.
When asked by the BBC’s Angus Crawford when the images would be removed, Mr Mosseri replied: “As quickly as we can, responsibly.”
Digital minister Margot James told BBC Radio 4’s PM programme the government would “have to keep the situation very closely under review to make sure that these commitments are made real – and as swiftly as possible”.
Instagram currently relies on users to report graphic images of self-harm, but Mr Mosseri said the company was looking at ways that technology could help solve the problem in the future.
He added: “Historically, we have allowed content related to self-harm that’s ‘admission’ because people sometimes need to tell their story – but we haven’t allowed anything that promoted self-harm.
“But, moving forward, we’re going to change our policy to not allow any graphic images of self-harm.”