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Rebuilding the Elephant: Richard Ahiagba Calls for Ideological Clarity and Stronger Grassroots Ties Ahead of 2028

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​By Sharon Zoe Williams

​The path to 2028 requires more than just cosmetic changes; it demands a firm reconnection with the core values that define the New Patriotic Party (NPP). This was the strong assertion made by Richard Ahiagba, NPP Director of Communications and First Vice-Chairmanship aspirant, during an extensive interview with Daroll Allan Tagoe on GBC’s The National Discourse which aired on Friday, August 28, 2026.

Staying True to Ideological Roots

​Addressing concerns about policy missteps and public perception, Mr. Ahiagba emphasized that the party must remain unapologetically loyal to its liberal-market ideological tradition. He noted that businesses, professionals, and the wider Ghanaian populace must regain confidence in the NPP as a party that protects private property, champions the rule of law, and fosters an enabling environment for enterprise.

​While acknowledging difficult past decisions—such as the Domestic Debt Exchange Programme (DDEP), which, he acknowledged, affected public trust—he stressed the importance of collective responsibility rather than playing the blame game.

​”We must take responsibility for what we have become, not blame others for tricking us… We need to get back and correct these decisions.”

Guarding the Strongholds and Looking Forward

​Turning his attention to traditional strongholds like the Ashanti Region, Mr. Ahiagba warned against complacency. He emphasized that the party cannot take its voter base for granted and must actively serve the people whose sacrifices propel the elephant to power.

​Looking ahead to the upcoming national executive elections, Mr Ahiagba expressed confidence that with the right structural reforms, strategic resource allocation to the grassroots, and unity of purpose, the NPP will present a formidable and disarming challenge come December 2028.

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