Things may not be going great on the pitch for Real Madrid but they are leading the way off it.

The European giants have agreed a world record 10-year sponsorship deal with adidas, according to reports coming out of in Spain.

Spanish publication Marca report that Madrid and adidas will partner each other until 2028, with a remarkable £950million deal set to be announced.

The contract would be significantly higher than Manchester United’s £750m partnership with adidas, which was signed back in 2013.

Marca said: ‘To put this in perspective, and compare it with Nike in the NBA, who kit out all the 21 teams for $1 billion over eight years. In other words $125 million, or €110 million a season for 21 teams which is the same that adidas will pay for just Real Madrid.’

Madrid have thrived wearing adidas continuously since 1998, who were rivalled this time by Nike and Under Armour – winning six La Liga titles, and six Champions League crowns.

The mega-money deal could give Madrid real reason to spend big in the coming transfer windows after a very tough start to the season.

The Bernabeu outfit currently sit sixth in La Liga after 11 games, losing four times already – including their humiliating 5-1 defeat by Barcelona at the Nou Camp.

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