By Gifty Adunyah
Communication and Media Expert and Chairman, FA Club Licensing Board, Dr. Kwame Baah-Nuakoh has advised Football Stakeholders to take into account their fans as a fan is both a consumer and also part of the product.
He said in Football Marketing to get sponsorship, most organizations factor ”the size of the fans”.
”Companies will be discouraged from coming to sponsor your team or match if your stadium is empty during a match”, he posited.
Hence, there is the need to pay attention to fans ”as their presence adds up to the overall product”.
Mr. Baah-Nuakoh said this on GTV Sports+ plus when he joined, ”Saving Our Passion”, discussion via zoom on the theme Football Marketing.
He added that options for entertainment are numerous lately, hence Football Managers/Club Owners need to up their game and make it more attractive.
