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Broadcast Rights: They take too much- Addae-Mensah to FIFA

FIFA World Cup

By: Roberta Modin Group Chief Executive Officer at Databank, Kojo Addae-Mensah has appealed to the International Federation of Association Football (FIFA) to consider Africa in the commercialization of the World Cup tournaments. Speaking on the Matchday Show on GTV Sports+, he stated that it costs too much to purchase the rights to broadcast the World […]