All graphic images of self-harm will be removed from Instagram, the head of the social media platform has told the BBC.
The move comes after the father of 14-year-old Molly Russell, who took her own life in 2017, said Instagram had “helped kill” his daughter.
Molly’s family found she had been viewing graphic images of self-harm on the site prior to her death.
Adam Mosseri said Instagram was trying to balance “the need to act now and the need to act responsibly”.
He added the site was “not where we need to be on the issues of self-harm and suicide”.
When asked by the BBC’s Angus Crawford when the images would be removed, Mr Mosseri replied: “As quickly as we can, responsibly.”
Molly’s father Ian Russell welcomed Instagram’s commitment and said he hoped they would act swiftly to implement their plans.
“It is now time for other social media platforms to take action to recognise the responsibility they too have to their users if the internet is to become a safe place for young and vulnerable people,” he added.