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GBC urged to take advantage of advanced technology and tell its own story

Chairman of the National Media Commission, NMC, Mr. Yaw Boadu Ayeboafo Addressing the Conference

The Chairman of the National Media Commission, NMC, Mr. Yaw Boadu Ayeboafo, has tasked the public service broadcaster, GBC, to tell its own story to the public and also take advantage of technological advancement for staff upgrading.

This he says is necessary if GBC must win public support and remain on top as a public service broadcaster.

Mr. Ayeboafo was speaking at GBC’s Regional Directors and Management conference for the Southern sector in Koforidua, in the Eastern Region.

The Southern sector meeting has representation from GBC stations from the Western, Central, Volta, Eastern, Tema and Greater Accra.

GBC’s Acting Eastern Regional Director, Mr. Albert Adjei Klu, said GBC must critically look at its operations and develop short, medium and long term plans, to compete favourably in the media space.

He suggested that that the corporation must court partnerships with business entities to put its landed properties to profitable use, to deter encroachers.

The Director-General, Prof Amin Alhassan, said GBC is operating without a stable funding mechanism, which means the public service broadcaster must think business and generate revenue whiles maintaining its mandate of a public service media house.

The Director-General of GBC, Prof Amin Alhassan

He said GBC has a myriad of problems, and cited its inability to be audited since 2015. Prof Alhassan says GBC cannot exist as an organization without being audited.

The Chairman of the National Media Commission, Mr. Yaw Boadu Ayeboafo, said restructuring GBC is a collective responsibility and that change is inevitable therefore GBC’s staff should be abreast of the evolving times to remain relevant in the media space.

The conference is on the theme, “Transforming GBC from bureaucracy to business”.

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