By Jeremiah Nutsugah
The Ghana Independent Broadcasters Association, in commemoration of 2024 World Radio Day, has urged all broadcasters to focus on the power of radio.
Themed: “A century of informing, entertaining, and educating,” GIBA underscored radio’s unparalleled reach and versatility, particularly in Ghana, where it continues to be a vital source of information.
World Radio Day’s theme in 2024 shines a broad floodlight on Radio’s remarkable past, relevant present and promise of a dynamic future.
The president of GIBA, Cecil Sunkwa-Mills, emphasised the responsibility that comes with this influence, particularly during the electioneering period, urging broadcasters to exercise caution, avoid divisive and indecent language.
Instead of indecent languages, he encouraged broadcasters to strive to ensure that radio remains a vehicle for peaceful coexistence and the expression of Ghana’s vibrant diversity.
“We not only acknowledge the global significance of this enduring medium but also pay special tribute to its profound impact in Ghana. Since its inception, radio has played a pivotal role in shaping societies, offering an accessible platform for information, education, and entertainment.”
“In Ghana, radio has a unique relevance, serving as a lifeline for many, especially in remote and rural areas where access to the internet and television might be limited. It plays a crucial role in educating the public on health, social issues, and civic responsibilities, making it an indispensable tool for development and social change.”
“The thought of a day without radio underscores its integral presence in our daily lives and the void its absence would create,” the statement noted.
Furthermore, GIBA pointed out that in a country celebrated for its democratic values, radio stations across Ghana have been at the forefront of encouraging political participation, offering platforms for debate, and ensuring that diverse voices are heard irrespective of recent challenges faced on and off the field.
“Through our programming, talk shows, and music, we have the opportunity to celebrate the rich cultural heritage of Ghana, highlight important social issues, and foster a sense of community and national pride,” it added.
GIBA also stated that,as we look forward to another century of radio, let us commit to leveraging this powerful medium to inform, entertain, and educate, not just in Ghana but around the world.
World Radio Day is an international day celebrated on the 13th of February each year. The day was decided by UNESCO on November 3, 2011 during its 36th conference.
