Nikon has unveiled its first full-frame mirrorless cameras, which are targeted at photography enthusiasts and professionals.
The much-anticipated launch poses a challenge to Sony, which has had this segment of the market to itself.
The move allows Nikon to make high-end cameras less bulky than before and provides an opportunity to develop new types of lenses.
But downsides to the technology include a greater toll on battery power.
Many industry watchers believe the move is critical to the Japanese firm’s future, at a time when smartphones have decimated demand for fixed-lens compact digital cameras.
Sales of mirror-based DSLR (digital single-lens reflex) cameras have also been weakening.
“Increased competition among mirrorless cameras will lead to greater credibility for the segment, wider consumer awareness, increased support from retailers and affordable prices, which will ultimately benefit consumers and professional end-users,” said Arun Gill, an analyst at the consultancy Futuresource.
