By: Sedinam Dumenu
Ghanaian Social media influencer, Joshua Buernortey Boye-Doe popularly known as KalyJay, has spoken about the difficulties associated with being a social media influencer indicating that it is a full time job and not as easy as people see it to be.
Speaking with Host Kafui Dey, on GTV Breakfast Show, on Thursday, November 10, 2022, KalyJay said from the moment he wakes up in the morning till he goes to bed which is usually in the early hours of dawn, his day is packed with all sorts of activities.
He has to constantly monitor his monthly impressions to make sure that he is still on top of his game, go through his social media handles, be updated on everything that is happening on there, check his DMs, e-mails and answer all messages that have come through.
“Being a social media influencer is hectic…It is crazy” he indicated.
He noted that though hectic, it has given him many opportunities such as creating digital proposals which he offers to his clients.
On his success, KalyJay attributed it to his consistency. Though young on Twitter with more than 350K Tweets to his credit, he indicated that one needs to stand out and work hard.
“There are days you don’t want to be online but you have to be online because a job is a job”
He said he works till the early hours of the morning because that is usually the prime time for social media enthusiasts.
Social media influencers usually get their income from the brands that they promote on their various platforms.
KalyJay said he promotes brands that need exposure, awareness and brands he believes in.
