Story by: Jennifer Frimpong Wiredu
The Ghana Broadcasting Corporation (GBC) has reaffirmed its unwavering support for the upcoming PANAFEST and Emancipation 2025 celebrations, describing the events as powerful platforms for promoting African identity, unity, and heritage.
Speaking at the Creative Explosion Concert in Accra, an event organised by the Ministry of Tourism, Arts and Culture as part of the build-up to PANAFEST 2025, the Director of Marketing at GBC, Mr. George Lomotey, said the national broadcaster is proud to serve as a committed media partner for the celebration.
“PANAFEST and Emancipation are not just events on the cultural calendar,” Mr. Lomotey emphasized. “They are powerful reminders of our shared history, the struggles and triumphs that have shaped our identity as a people, and the bridges we continue to build between Africa and its diaspora.”
He said as Ghana’s national broadcaster, GBC sees its role not only as a media house but as a custodian of national culture and memory. “This is not merely a statutory obligation. It reflects a tradition of national service we have consistently maintained for over nine decades,” he noted.
Mr. Lomotey further stressed that GBC’s partnership with PANAFEST 2025 is not simply about media coverage. Rather, it is about amplifying the African story, celebrating cultural resilience, and preserving history for generations to come.
“As we celebrate our 90th anniversary this year, we reaffirm our commitment to the ideals that have guided us since 1935—to inform, educate, entertain, and, most importantly, to serve the Ghanaian people with integrity and national pride.”
The Creative Explosion Concert brought together key industry players, cultural advocates, artists, and creatives to kick off national awareness and engagement ahead of PANAFEST and Emancipation 2025. The festival is expected to attract both local and international attention as Ghana once again takes center stage in the global celebration of African culture and liberation.
GBC’s continued involvement is seen as crucial in ensuring that the African story is not only told, but told well—with authenticity, pride, and purpose.
