By Lucy Mawufemor Kpeglo
Ghanaian content creator Fahim Dumba has highlighted consistency as one of the biggest challenges in the content creation space.
Speaking in an interview on a breakfast show, Fahim said creating content alone is not enough; staying consistent is what helps creators grow and achieve their goals online.
“I think consistency has to be number one, okay? Because being a good content creator is not enough. You have to be consistent as well. I know it’s cliché to say consistency is key, but that’s what it is. There are some days you will not feel like doing it, but then you have to,” he explained.
Fahim stressed that passion plays a major role in helping creators stay consistent. Using himself as an example, he said his love for the craft keeps him motivated even when challenges arise.
“It is the passion that drives you. When you are editing, the process feels good, and when you are done and watch the final work, you feel proud of what you’ve achieved,” he said.
Advising upcoming content creators, Fahim urged them to focus on originality rather than copying others, saying authenticity attracts a loyal audience over time.
“Don’t just say you want to create content because someone else is doing it. It has to be original to you and your fans. You may not get famous immediately, but over time you will build an audience, and once you do, they will never leave you,” he added.
