By Benjamin Nii Nai Anyetei
The Ghana Tourism Authority (GTA), under the auspices of the Ministry of Tourism, Culture and Creative Arts, has officially launched the 2025 edition of ‘December in GH’ at a colourful ceremony held at the Banquet Hall of Jubilee House in Accra.
The event marked the official opening of Ghana’s festive end-of-year calendar, one of Africa’s most vibrant celebrations of culture, music, and heritage.
Chief of Staff, Julius Debrah, commended the Ministry and the GTA for their consistent efforts in promoting tourism as a driver of economic growth, job creation, and cultural exchange. He lauded ‘December in GH’ for its contribution to national branding and its positive impact on small and medium enterprises within the tourism value chain.
“Tourism continues to play a crucial role in positioning Ghana as a centre of global cultural engagement,” he said. “Initiatives like ‘December in GH’ reaffirm our shared vision of building a sustainable, inclusive, and creative economy that benefits every Ghanaian.”
The Chief Executive Officer of the Ghana Tourism Authority, Mrs Maame Efua Houadjeto, highlighted the growing impact of the initiative in positioning Ghana as the continent’s preferred holiday destination.
She explained that the 2025 edition would expand collaboration across the creative, hospitality, and events sectors to deliver world-class experiences to both domestic and international visitors.
“Each year, we see new partnerships, bigger audiences, and stronger global recognition,” she said. “December in GH has evolved into a platform that celebrates Ghana’s creative spirit, hospitality, and global connection.”
The Minister for Tourism, Culture and Creative Arts reaffirmed government’s commitment to developing the creative economy as a key pillar of national growth.
“December in GH is more than a celebration; it is a showcase of Ghana’s energy, culture, and global appeal,” the Minister said. “It embodies our vision of a modern tourism economy driven by creativity, inclusivity, and innovation. This year’s edition will project our unique national identity and strengthen Ghana’s position as Africa’s gateway for cultural and experiential tourism.”
Adding to this, the Head of the Black Star Experience Secretariat, Mr Rex Omar, emphasised the central role of creatives in sustaining Ghana’s tourism renaissance.
“Our mission is to curate experiences that go beyond entertainment, to celebrate identity, creativity, and connection,” Mr Omar stated. “This year’s calendar reflects the growing confidence of our creative sector and its ability to drive tourism-led growth through innovation, partnerships, and excellence.”
The 2025 December in GH calendar, unveiled during the ceremony, features an exciting lineup of concerts, cultural festivals, culinary experiences, and diaspora reunions across the country, all curated under the Black Star Experience platform.
Since its inception in 2019, ‘December in GH’ has become a cornerstone of Ghana’s tourism strategy, attracting thousands of visitors annually and cementing the country’s reputation as a hub of warmth, creativity, and unity.
Through continued collaboration with event organisers, the diaspora community, and local creatives, the Ghana Tourism Authority aims to strengthen Ghana’s position as one of Africa’s most compelling cultural and tourism destinations.
