By Ruth Serwaa Asare
The President of the Ghana Journalists Association (GJA), Albert Kwabena Dwumfour, has reaffirmed his commitment to ensuring that the Ghana Broadcasting Corporation (GBC) reclaims its rightful position as the nation’s foremost public service broadcaster.
Speaking at a media training programme jointly organised by UNESCO in collaboration with GBC, Mr. Dwumfour said the Association is working closely with government and relevant stakeholders to strengthen state media institutions and enhance their capacity to serve the public interest.
“We are going to ensure that GBC takes its rightful position as a public broadcaster,” he declared, assuring participants that steps are being taken to retool and revitalize the operations of state owned media houses.
The GJA President revealed that the Association has been in active discussions with government officials to address challenges facing state media institutions. According to him, these engagements are aimed at finding lasting solutions to funding, infrastructure, and policy gaps that have hindered effective performance. “We want to ensure that before the end of our tenure, the state media will now see life, will see the reason to serve the good people of this country and to discharge the constitutional mandate very well, dutifully,” Mr. Dwumfour said.
He praised UNESCO and GBC for their continuous efforts in building the capacity of journalists through training and professional development, describing it as crucial to improving ethics and quality in public service journalism. “Investing in human capital is the smartest move any organization can make,” he noted, adding that professional training remains the cornerstone of journalistic excellence and sustainability.
Mr. Dwumfour also urged participants to take the workshop seriously and apply the lessons learned to improve their work. “This is not just about receiving a certificate; it is about transforming your professional practice,” he emphasized.
The GJA President further stressed the importance of adapting to the fast evolving media landscape, which is increasingly shaped by technology and new audience behaviors. “We need today’s knowledge to solve today’s problems. We need today’s knowledge to tell today’s story,” he remarked, highlighting the need for continuous learning and innovation.
He concluded by commending UNESCO for its partnership and support in advancing media development and professionalism across Ghana.
