By Benjamin Nii Nai Anyetei
Ghana’s tourism sector has recorded a major economic boost, generating GHC15.42 billion from international visitors between the last quarter of 2022 and the third quarter of 2023, according to new data released by the Ghana Statistical Service (GSS).
The figure is based on the Ghana International Travellers’ Survey, which captured over 900,000 inbound visitors and provided the foundation for the country’s first Tourism Satellite Account.
Government Statistician Dr. Alhassan Iddrisu described the report as a breakthrough in addressing longstanding gaps in tourism statistics, stressing that it offers robust evidence for policymaking, sectoral planning, and investment. “Tourism is not just a cultural and social asset, but a driver of jobs, investment, and growth,” Dr. Iddrisu noted.
According to the report, overnight visitors made up 98.6% of total inbound visitors, spending GHC15.18 billion, while same-day visitors accounted for GHC24 million in expenditure. Top tourist attractions included Bisa Abrewa Museum, Cape Coast Castle, Kwame Nkrumah Memorial Park, Independence Square, and the National Museum. The most reported purpose of travel was visiting friends and relatives, followed by business and leisure.
The report recommends targeted initiatives to expand short-stay tourism, diversify accommodation, and enhance visitor experiences. The GSS emphasized that the availability of a comprehensive Tourism Satellite Account now enables Ghana to quantify the sector’s direct contribution to the economy, aligning with the country’s long-term Tourism Development Plans.
