By Rebecca Ampah
Day one of the Pakistan Rice Roadshow 2025 opened in Accra, Movenpick on Monday, August 25, bringing together exporters, importers, producers, and government officials from Ghana, Pakistan, Ivory Coast, and Senegal. The two-day event, running until August 26, was organized by the Trade Development Authority of Pakistan (TDAP) to showcase Pakistan’s rice export potential in West Africa.
Pakistan, one of the world’s largest rice producers, cultivates different varieties including the globally renowned Basmati. The country produces between 8.5 and 10 million tons annually and exports to more than 100 countries worldwide, making it the fourth-largest rice exporter by volume and value.
Speaking at the opening, one of the exporters said Pakistan’s consistency on the international market makes it a trusted partner.
“Pakistan remained a reliable supplier even when other major rice exporters imposed bans or restrictions during times of crisis. We have the capacity, the quality, and the commitment to meet the growing demand in West Africa, especially Ghana,” he said.
He added that Pakistan’s rice industry is undergoing innovation, with hybrid varieties and mechanical farming practices boosting yields.
“Today, we can achieve up to 120 maunds per acre. Our surplus production allows us to support global markets without affecting our domestic needs,” he noted.
From the Ghanaian side, the Ghana National Chamber of Commerce and Industry (GNCCI) expressed optimism about the opportunities presented.
“Our mandate is to promote and protect businesses in Ghana. Opportunities like this allow us to build strong trade partnerships without undermining our local production,” a GNCCI representative said.
“This does not mean we should abandon our rice production. It means balancing give and take. We recommend that Ghana and Pakistan establish a permanent forum to strengthen diplomatic and economic cooperation.”
Other industry figures highlighted the importance of reducing trade barriers. “At the moment, Pakistani exporters pay around 23% duty in the Ghanaian market. If reviewed, this could create a win-win situation for both countries,” one of them stressed.
The event also promoted FoodAg, a major international food exhibition where Pakistan pledged to facilitate Ghanaian businesses to participate later this year. FoodAg is expected to feature global chefs, live cooking shows, and investment forums on sustainability and agribusiness.
“FoodAg is more than an exhibition. It is a launch pad for billion-dollar opportunities, where culture, commerce, and collaboration come together,” the industry figures said.
A number of Pakistani rice exporters, all members of the Rice Exporters Association of Pakistan (REAP), are involved in the roadshow. They showcased a range of varieties from traditional Basmati 370 to modern hybrids and long-grain options.
According to the exporters, the cultural value of Pakistani rice, “Basmati is not just a crop; it is part of our identity. We are proud to share this heritage with Ghana and Africa. The taste, aroma, and quality of Pakistani rice remain unmatched.”
Day two of the roadshow comes off tomorrow to continue business-to-business meetings, presentations on rice value chains, and networking sessions aimed at expanding rice trade and deepening Ghana–Pakistan ties
