By Ashiadey Dotse
MultiChoice Ghana has pushed back against calls by Minister for Communications, Digital Technology and Innovation, Samuel Nartey George, to reduce DStv subscription fees, describing the proposal as untenable under current market conditions.
In a statement issued on 3 August 2025, the company expressed concern over the Minister’s recent public comments, noting that discussions have already been ongoing between MultiChoice, the Minister, and the National Communications Authority (NCA).
MultiChoice said it had engaged transparently and in good faith, and had suggested further dialogue to identify a more workable solution. It emphasised its long-standing presence in Ghana, operating in the country for more than 30 years, and reaffirmed its commitment to workers, dealers, and subscribers nationwide.
While acknowledging the recent appreciation of the Ghanaian cedi, the company argued that this alone does not justify the scale of price cuts being demanded. It said that such a move would not be sustainable, citing Ghana’s challenging economic climate and competitive media environment.
MultiChoice also assured customers that it strives to keep prices as affordable as possible without compromising on service quality or content variety.
The company concluded by stating its continued respect for Ghana’s laws and its readiness to work with stakeholders to reach a fair and practical outcome.
