By Joycelyn Tseyiboe Ama
A new national tracking poll by Global Info Analytics has revealed that Ghana’s electorate is predominantly young, increasingly educated, and deeply religious, a demographic shift that could significantly influence how political parties craft their messages ahead of the 2028 elections.
Musa Dankwa, CEO of Global Info Analytics, speaking on GTV’s Current Agenda programme on October 4, 2025, confirmed that all 9,497 respondents in the September survey were registered voters. The age breakdown showed that 70% of Ghanaian voters are below 45 years, while only 22% are aged 45 and above. Specifically, 10% of respondents were aged between 18 and 24, 34% between 25 and 34, another 34% between 35 and 44, 15% between 45 and 54, 5% between 55 and 64, and just 2% were 65 and above.
“It tells you that Ghanaian voters are much younger,” Dankwa said, adding that the findings reflect data from the Ghana Statistical Service and the Electoral Commission’s voter register, which also highlight Africa’s status as the world’s youngest continent.
The poll also showed rising levels of education among voters. At least 65% of respondents had completed senior high school or tertiary education, with 21% completing junior high school, 40% senior high, and 25% tertiary. Only 14% reported having no formal qualification. “This debunks the earlier assertion that Ghanaian voters are uneducated. The majority are informed and will question party strategies rather than accept slogans,” Dankwa noted.
Employment data from the survey indicated that 59% of voters are employed, while 27% are unemployed, 12% are students, and 2% are pensioners.
On religion, the survey found that 69% of voters identify as Christians, 19% as Muslims, 5% as traditionalists, another 5% with no religion, and 2% belonging to other faiths. Analysts on the programme observed that this religious profile explains why political parties often prioritise outreach to churches and religious institutions during campaigns.
Dankwa stressed that these insights are not predictions but indicators of Ghana’s changing political landscape. “The data gives political parties a clear message: it is no longer about slogans. The majority of voters are young, educated, and ready to interrogate your policies,” he said.
The third-quarter national tracking poll was conducted between September 19 and 23, 2025, across all 16 regions and was released on September 29.
