By: Benjamin Nii Nai Anyetei
The Government has taken a firm stance on pay-TV pricing, giving MultiChoice Ghana just 14 days to resolve public concerns over the cost of its DStv services. With growing discontent among subscribers, the Ministry of Communications, Digital Technology and Innovation has stepped in to ensure pricing fairness and consumer protection.
The intervention follows the expiration of a 30-day ultimatum issued by the National Communications Authority (NCA). Although MultiChoice had requested an extra 30 days to complete consultations, the Minister rejected the appeal, emphasizing that Ghanaian consumers could not continue to bear what many consider unfair charges.
A Stakeholder Committee has now been formed to fast-track solutions. The committee, chaired by the Minister, brings together representatives from the Ministry, NCA, MultiChoice Ghana, and MultiChoice Africa. It is expected to produce a new pricing structure for Ghanaian subscribers by September 21, 2025.
Officials say the approach mirrors the consultative process that earlier this year led to a successful reduction in mobile data prices, offering hope that similar relief may soon reach television subscribers.
Reassuring the public, the Minister reiterated government’s resolve to protect consumer interests: “We remain committed to fairness and affordability in Ghana’s digital services market.”
For many households, the outcome of this process could redefine access to affordable digital entertainment across the country.
