By Jacob Aggrey
The Africa Business Bureau (ABB) has held its Second Cohort Pitch Day for the ABB Anchor Project at its Tema branch, bringing together six innovative startups, three industry-expert judges and an engaged audience for a day of high-impact entrepreneurial presentations.
The event provided a strategic platform for emerging businesses to pitch their ideas, attract potential investors and secure the support needed to advance their ventures. Startups showcased diverse solutions, ranging from fashion and beauty to technology, food processing and e-commerce.
The biggest win of the day went to Edible Treats, a food-processing company specialising in locally made chocolate bars.
Chief Executive Officer of Edible Treats, Yvonne Nuoriyee, took the first-place prize, receiving GH₵10,000 in cash and an additional GH₵20,000 worth of business support services, bringing the total award package to GH₵30,000.
In all, a total seed fund of GH₵50,000 was allocated to support participants in the cohort.
The remaining podium positions were secured by equally impressive startups.
Mchan Cosmetics, led by Hannah Appiah, placed second with an innovative range of potash, body creams and bathing soaps derived from cocoa pods. The company received GH₵5,000 in cash and GH₵20,000 in support benefits.
In third place, Gold Coast Tokota, represented by Samuel Kumi-Gyau, impressed the judges with unique footwear designs blending traditional Ghanaian fabrics with modern corporate fashion. The company received GH₵3,000 in cash and GH₵20,000 in benefits.
Other cohort members, Wear Fancy, a tie-dye producer focused on recycling; Stella Dominics Fashion Limited, a clothing brand for all occasions; and MYBESTIE Gh, an e-commerce platform promoting local vendors — also received support benefits valued at GH₵20,000 each, ensuring every business gained essential resources for growth.
Offering advice to the entrepreneurs, Mr Kwadwo Amoako-Attah, Executive Director of the Africa Business Bureau, emphasised the importance of applying feedback from the judges, noting that refining their business models and pitches will be crucial for scaling up and meeting the expectations of external investors.
General Manager of ABB, Mrs Natasha Sena Akorli Abraham, echoed this sentiment, commending the participants for their progress and urging them to prepare for the next phase of pitching to the wider investment community.
The successful Pitch Day reaffirmed ABB’s commitment to fostering innovation and supporting the next generation of Ghanaian entrepreneurs.
