By: Jennifer Frimpong Wiredu
Renowned brand communication strategist and Head of the Public Relations Department at the University of Media, Arts and Communication Institute of Journalism (UniMAC-IJ), Dr Ike Tandoh, has underscored the pivotal role of strategic communication in driving business growth.
Speaking on the JB Master Class program hosted by Yaw Anim Barnafo on Joy News, Dr Tandoh emphasized that in today’s competitive market, businesses can no longer rely solely on products and services to thrive.
According to him, effective and consistent communication is a powerful tool that can influence public perception, build trust, and ultimately lead to long-term success.
“Every successful business must understand the power of messaging. Strategic communication helps shape brand identity, manage crises, engage stakeholders, and inspire consumer loyalty,” Dr Tandoh stated.
He explained that communication should be deliberate, well targeted, and aligned with an organization’s goals. He added that brands that invest in professional communication strategies often stand out, gain a competitive edge, and are better positioned to adapt to market changes.
Dr Tandoh, who has years of experience in public relations and branding, also encouraged businesses especially startups and SMEs to prioritize communication planning as a key component of their growth strategy.
His insights have sparked important conversations among communication professionals and business owners alike, reaffirming the relevance of communication in building strong and sustainable brands.
The JB Master Class continues to serve as a platform where experts share knowledge, challenge minds, and inspire innovation across sectors.
