By Rebecca Ampah
Melcom has announced the appointment of renowned media personality Giovani Caleb as its new Brand Ambassador, marking a strategic move to deepen customer engagement and amplify nationwide campaigns.
At a media briefing in Accra, the Group Executive Director, Sonya Sadhwani, said the appointment reflects Melcom’s commitment to remaining relevant, exciting, and customer-focused.
“Today, we are delighted to welcome Mr. Caleb Elolo Adjomah, popularly known as Giovani Caleb, as a member of the Melcom family,” she said. “As a brand that continuously evolves to stay relevant, exciting, and customer-focused, Melcom sees Giovani as a natural choice for Brand Ambassador.”
She explained that Giovani’s energy, wide reach, and strong connection with people across Ghana align with what Melcom represents, quality products, great value, and a brand that connects with its community.
According to the company, Giovani will play an active role in supporting major campaigns, customer engagement initiatives, and nationwide promotions, including Melcom’s flagship Christmas campaign, Santa’s Savings at Melcom.
“We are confident this partnership will grow from strength to strength as we continue to serve our customers better every day,” the Executive Director added, welcoming Giovani to “Ghana’s No. 1 Shopping Destination.”
Reacting to his appointment, Giovani Caleb expressed excitement about joining the brand.
“If you know me, you know I love good people, good vibes and good value. So joining the Melcom family already feels like home,” he said.
He described Melcom as a brand that has been part of everyday Ghanaian life over the years, noting, “Melcom is one of those brands that has quietly been part of our everyday lives, from childhood shopping trips to adulthood responsibilities. It’s grown with us, served us, and continued to evolve with the times.”
Giovani further emphasized the values behind the partnership, stating, “I’ve always believed that the strongest brands are the ones that truly serve people not just through what they sell, but through care, consistency, and community. That’s what makes this partnership so meaningful to me.”
“This is more than a collaboration. It’s about people, progress, and proudly Ghanaian excellence. I’m excited to be part of the journey as we reimagine service together,” he stressed.
