By: Lucy Mawufemor Kpeglo
Ghanaian rapper Medikal has addressed concerns from fans after his record label, Beyond Kontrol (BYK), announced Ms. Erica Nana Akua Appiahnimah, also known as Highest Eri, as the new Public Relations Officer (PRO).
Some fans expressed worry on social media, saying the lady had recently made comments about Medikal during a discussion at Kwadwo Sheldon Studios, where she reportedly said she could not marry the artiste because he is “childish.” Others added that she has, on several occasions, made remarks they describe as insults toward both Shatta Wale and Medikal anytime she gets the opportunity, raising further doubts about whether she was the right person to represent the rapper publicly. The concerns intensified after BYK posted the official press release announcing her appointment.
Medikal took to his Twitter page to calm the tension and encourage fans to support the new choice. In his post, he wrote:
“Growth is when you choose collaboration over conflict. I’ve decided to bring Ms. Erica on board as part of my PR team. What’s in the past stays in the past — now we focus on building bigger and better. Let’s welcome her with positive energy.”
He added that he believes in development and unity within his team, saying: “We move with growth, not grudges. I believe she’ll be a great asset. Let’s support the new journey.” he said
Medikal also urged fans to trust his decision and allow the new PRO to prove her worth. He stated:
“Forgiveness and professionalism go a long way. Despite our past differences, I believe in talent and hard work. To my amazing fans, I hear your concerns, but I also believe in giving people a chance to grow and prove themselves. Love you guys. BYK till the death of me.” he stated
According to the official BYK press release, Ms. Appiahnimah holds a Diploma in TV and Radio Presentation from the Multimedia Institute of Ghana and has worked with several media houses, including DL FM, Asaasepa Radio, Hitz FM, Neat FM, Adom TV and Peace FM. She also works at Kwadwo Sheldon Studios as a content creator.
BYK expressed confidence in her ability to lead the brand’s communication efforts and strengthen its relationship with fans, the corporate world and the creative industry.
With the rapper’s public call for unity, BYK hopes the team can move forward as it continues to promote Medikal’s music and upcoming events.
