Exemplary life of ace broadcaster, Godwin Avenorgbo 

By Issac Asare, A Journalist

An Editorial Cartoonist, Columnist and Promotion Manager, Frank Tyger, opined that professionalism is not what one represents but consistency of quality. Indeed, consistency is more important than perfection. The act of professionalism in any endeavour is both a mark of personal discipline and a verification of one’s respect for the craft. In today’s evolving media landscape, where the power of words, visuals and information shapes perceptions and moves societies, professionalism is not just a virtue; it is an imperative. It goes beyond meeting deadlines and following protocols, as one must be guided by the tenets of precision, credibility and above all, ethical responsibility, in a landscape often blurred by sensationalism. The credibility one builds through integrity, accuracy and respect for laid-down procedures sets one apart. People notice the finesse with which one handles daily schedules with bliss and sense of alacrity.

Though the media world is fast-paced, the ripples of professionalism extend beyond the immediate audience. People appreciate and acknowledge the consistency, respect and dedication with which one approaches one’s work, even from a distance. One’s reputation ultimately becomes one’s brand and in this age of digital footprints, one’s professional legacy carries weight, not only among peers but with the wider public. One may never hear their applause directly, but the people believe that trust is a powerful currency that endures in an era of fleeting information. In exhibiting professionalism, one must show class and demonstrate arts that resonate and impact society. It is this commitment to excellence that turns media practitioners into trusted voices and thought-provoking leaders. This, however, goes without saying that the beauty of professionalism lies in its quiet, recognising those far and near. The endearing life and working attitude of late Ace Broadcaster, Godwin Avenorgbo, exemplified the true essence of professionalism in the media, a quality that earned him admiration and respect far beyond the studios where his voice once resonated.

As we reflect on the life of a man noted for his graceful handling of national programmes and corporate events, it will be out of place to overlook how his career serves as a living testament to the power of performing one’s role with sheer passion, honour, and precision. Godwin Avenorgbo was not just a broadcaster; he was a colossus, with a deep respect for the craft of journalism. His articulate delivery and engaging presence on radio, guided by ethics, made him a trusted voice in Ghana’s media. The late Avenorgbo made a mark in the broadcasting space, spanning decades in his glory days with the State Broadcaster, the Ghana Broadcasting Corporation, GBC. His impeccable communication skills and devotion to duty made his work on radio quite distinct from others. ‘Big G ‘ or Grandmaster, as he was affectionately called, raised the bar when it comes to radio broadcasting. Obviously, one is bound to succeed when mentored by the likes of Mike Eghan, a renowned broadcaster. ‘Big G’ had a piece of his unassuming but professional craft of journalism from these renowned personalities. As we bid farewell to our man, whose influence shaped radio broadcasting in Ghana, let us not lose ourselves in the sorrow of loss but rather find solace in the lessons and memories created. The “Grandmaster” was acknowledged and respected by many, even those that never met him personally.

His invaluable achievement was honoured by a gathering of family, friends, and industry players who thronged the All Souls Chapel at Lashibi Funeral Home to pay their last respect. The large gathering last Saturday involving government representatives and persons of high reputes, was a testament to late Avenorgbo’s enduring impact on Ghana’s media and his broader influence on society. As people filed past to view his body, there was a palpable loss for a man whose work earned him the accolade “Grandmaster” due to his skill in mastering ceremonies. His meticulous approach to the work of the Ghana Journalists Association cannot be glossed over. Although he could not bring to finality the vision of uniting members of the media fraternity, his role as Chairman of the GJA 75th Anniversary Planning Committee spoke volumes of this ambition. As we celebrate the life of Godwin Avenorgbo, we are reminded of the quiet power of professionalism. His legacy is proof that when one dedicates himself or herself fully to a chosen craft, people will notice, even if one never hears their praise directly. It is this dedication to excellence that turned him into an icon, and it is what will keep his memory alive in the hearts of many.

“BIG G” showed us that professionalism in media is not just about skill but about character, a lesson that will continue to inspire those of us who follow in his footsteps.

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