The maiden virtual edition of the Ghana Beverage Awards (GBA) has been successfully organised in adherence to the stipulated COVID-19 protocols, to ensure the safety of all its stakeholders.
‘Club Beer’ emerged the winner of the prestigious ‘Product of the Year’ award which is the ultimate award.
Other winners on the night include, Voltic Natural Mineral Water, Jameson Irish Whiskey, Alomo Bitters, Blue Skies, Rush energy drink, Vitamilk chocolate, and Kpoo Keke Liqueur.
According to a statement from the Committee of the GBA ceremony, the maiden virtual edition of the awards which was streamed live online was held on the theme “Inspiring Excellence in Ghana’s Beverage Industry”.
It aimed at promoting both local and foreign beverages as well as the participation of small-scale beverage enterprises in Ghana.
Mr Ernest Boateng, Chief Executive Officer of Global Media Alliance Group (GMA), delivering welcome remarks, said: “Following the outbreak of the COVID-19 pandemic both in Ghana and globally, we have been advised as a nation by the President of our Republic to adhere to all the social distancing protocols and other directives which will help us to control the spread of COVID-19.
“We have therefore gone ahead to organise the virtual awards and streamed live both on TV and online. As an organization, this is our way of proceeding to celebrate excellence in the beverage industry while adhering to all the recommended directives without endangering lives.”
In a lead up to this year’s awards, the statement said a beverage Industry Tour was organised for the GBA board to visit nominated companies to familiarise themselves with their work and practices.
The initiative is one of the new activities which was introduced in the build-up to the 2019 Awards Night.
This year, GBA introduced two new categories; ‘Local Beverage Advertisement of the Year’ and ‘International Liqueur of the Year’.
The addition of the new categories was to acknowledge feedback from stakeholders, particularly consumers who had been instrumental in the nominations phase.
‘Kasapreko at 20’ was honoured with the Local Beverage Advertisement of the Year Award while ‘Baileys Irish Cream’ won the International Liqueur of the year.
The Ghana Beverage Awards is organised by the Global Media Alliance with support from the Food Research Institute (FRI) under the Council for Scientific and Industrial Research, Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food and Beverage Association of Ghana (FABAG).
Other partners are the Perception Management International, Telande, Sunseekers Tours, Archbert Media, GTV, GTV Plus, Kencity Media Group, Citi FM, Daily Graphic, The Chronicle, Business 24, Ghanaweb, The Publisher, GTV and GTV Sports +