By: Seli Baisie
CEO of Lynx Entertainment, Richie Mensah, has disclosed that when it comes to the music industry in Ghana, we have unmatched talent.
Speaking on the Breakfast Show on GTV, the Lynx Entertainment boss, whose outfit has produced music stars such as KiDi, Kuami Eugene, MzVee, among others, stated that the talent in Ghana is unmatched.
“The talent in Ghana is unmatched. I say this every time and you can quote me anywhere.”
The award-winning record producer stated that even though the music industry is blessed with numerous talents, the industry lacks infrastructure ideas, and proper marketing strategies.
“We lack infrastructure, ideas, like it’s not just about the talent. That’s what people forget sometimes. You can have the nicest song, if nobody hears it, nobody cares. You can have the nicest movie and nobody will ever see it. So, we need an extra push. One thing is that Ghanaians don’t market as hard as other countries. Nigerians are marketing even when they are walking. “
He explained further that Ghanaians are naturally laid back.
“We have a mentality of oh let things happen organically, and God will make a way, everything go be. Those are the kinds of things Ghanaians say where as Nigerians and other countries do proper marketing. Yes, God is working for us, but let’s also push to the limit,” Richie Mensah noted.
The renowned record producer also mentioned that entertainment has shaped economies and continents.
“I think that entertainment has shaped economies, shaped continents. You know, you sit there and US is the superpower in the world. It’s not because of nuclear weapons, it’s not because of oil, it’s not because of technology. It’s because of entertainment, “he asserted.
Watch the full interview below:
