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“It’s better to die a hero than to die a failure”- Jemima Mensah recalls how she got into ride-hailing business

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Life took a turn for the worse in 2016 when Madam Jemima Mensah lost her job as a banker in a reputable bank (name withheld). Jemima recalled that she had been in a banker for roughly 13 years,  but unfortunately she and her fellow colleagues were affected by the bank’s decision to layoff employees. Around the time Madam Jemima was still a student and had no intentions of dropping out.

In a conversation with George Sappor on the ‘Breakfast Drive’, Madam Jemima described her experience after her unemployment as a difficult one explaining that she had been searching for a job without seizing but her efforts did not seem to bear any fruits.

“Four years down the line with no job. I have been searching and using all the contacts and everything but nothing positive was coming up”, she recalled.

After several failed attempts to secure a job, she got the idea to use her car to earn a living. She decided to trade her Hyundai Accent to get a smaller vehicle to join the business of ride-hailing.

"It's better to die a hero than to die a failure"- Jemima Mensah recalls how she got into ride-hailing business

Though she is new to the business, she describes her experience as a bolt driver as a wonderful one but the finances are not very encouraging considering the work she puts in everyday and her responsibility as a mother. She revealed that fuel expenses and service charges take a toll on her finances. She, however, attributes her motivation to continue this line of business to her children and her blind dad.

“The motivation was my kids and my dad and i decided to go into it because if i was at home who would recognize me to bring me on this big platform to share my experience so it’s better to die a hero than to die a failure”, she said.

When hinted that her husband has his displeasure towards her role as driver but continues to provide the necessary support as long as she stays true to her responsibility as Mother and a wife.

Madam Jemima revealed that she has identified a loophole within the driving sphere, and perhaps another business opportunity!

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