Generate winning strategies to increase sponsorship value & attractiveness – Deputy DG, GBC Augustus Yamson

By David Jerry Bawanke

The Deputy Director-General of the Ghana Broadcasting Corporation, GBC, Augustus Yamson, has asked the Corporation’s Krachi Radio to ensure the broadcast of attractive programmes to draw more sponsorship. He indicated that ongoing transformation to improve the Corporation’s Public Service Broadcasting Mandate with focus on moving from Bureaucracy to Business, would require a lot more commitment.

He announced that GBC has begun validating workers for efficiency.

The GBC Deputy Chief Executive was impressed with changes at the station and encouraged the staff to do more.

Mr. Yamson made the point during a working visit to Krachi Radio in the Oti Region as part of his regional tour of GBC stations across the country. He urged the staff to ”give of their best to shore up output”.

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