By: Belinda Nketia
“It’s not enough to like sports and talk about it.” That was the reality check veteran journalist Michael Oti Adjei delivered to aspiring sports reporters at the CAF African Schools Football Championship Young Reporters Workshop, held at the University of Ghana Sports Stadium.
In a thought-provoking session on “Social Media as a Reporting Tool and Resource for Sports Journalists,” Michael Oti Adjei challenged participants to treat journalism as a serious craft and not a casual interest. “Journalism is not a hobby, it’s a corporation,” he said. “Your ability to adapt must be at 100% if you really want to do this” he added.
He urged the young reporters to be deliberate in their use of social media, describing it as both a platform for storytelling and a tool for credibility.
“Choose your social media weapon wisely,” he advised. “Start now, start basic. Follow official accounts, use hashtags, and track trends because there’s no excuse to be behind.”
Beyond technical skills, he spoke broadly on media ethics, consistency, and professionalism. “Being social media savvy doesn’t mean abandoning ethics,” he cautioned. “Don’t chase clout over credibility. Verify, respect privacy, and credit your sources. Your fact is your vindication.”
He also spoke about the need to create original content, build trust with an audience, and remain grounded. “Don’t have an opinion about everything,” he said. “Make your voice heard by showing up regularly, choosing a niche, and engaging meaningfully.”
He wrapped up with a powerful call to action: “Build relationships, not just followers. Show up everywhere that matters, and let your work speak for itself.”
Michael Oti Adjei is a Ghanaian sports journalist with over 20 years of experience in television, radio, and digital media. He is best known for his editorial leadership, compelling interviews, and consistent advocacy for ethical sports journalism across Africa.
The Young Reporters Workshop, conducted in partnership with CANAL+ University, is one of the several development-focused sessions at the CAF African Schools Football Championship. It targets aspiring sports journalists under 25, offering them masterclasses and practical experience in real-time sports coverage.
Other key workshops under the championship include:
- CAF D License Coaching Course
- Young Referees Programme
- Young Medical Officers Programme
- Safety & Security Workshops
- Safeguarding Workshops
- Integrity and Ethics Sessions
- UNICEF and FIFPRO Awareness Sessions
These workshops reflect CAF’s vision to empower Africa’s youth not just through football, but through knowledge, leadership, and lifelong skills.
