A service which automatically cancels subscriptions at the end of the free trial period has launched in the UK.
It was developed by Josh Browder, who as a teenager developed an algorithm called Do Not Pay, which continues to successfully fight parking fines.
His new app, Free Trial Surfing, is not linked to a customer’s bank account or credit card, but Mr Browder says it is in partnership with a major bank.
However, he declined to say which bank was supporting the venture.
“The idea for this product came when I realised I was being charged for a $21.99 (£18) gym membership from over a year ago that I was never using,” he said.
“In fact, I had completely forgotten that I had signed up for a free trial in the first place. Constantly trying to keep track of when a ‘free trial’ period ends is annoying and time-consuming.”
He said 10,000 people had signed up to try Free Trial Surfing since its launch six weeks ago in the US, where Mr Browder, who is from the UK, now lives.
The two most common subscriptions the service has been used for are porn platforms followed by Netflix, he said.