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Road safety Authority launches “Arrive Alive” Campaign

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The National Road Safety Authority, NRSA in its quest to reduce road crashes ahead of the Christmas festivities and during the electioneering has launched the ARRIVE ALIVE campaign in Takoradi in the Western Region. It seeks to influence positive behavioral change among the driving public and compliance with road traffic regulations.

Statistics from the National Road Safety Authority, NRSA indicate that, nine 9,295 road crashes were recorded from January to August this year. This resulted in 1,505 deaths and 9, 397 injuries.

It is against this background that, the NRSA in collaboration with the Driver and Vehicle Licensing Authority, DVLA and other stakeholders launched the ARRIVE ALIVE safety campaign dubbed, “KodruDwodwoo” in Takoradi.

The campaign will create awareness on the need for discipline on the part of road users by ensuring the wearing of crash helmets and seat belts, the avoidance of needless maneuvering and the packing of people in buckets of pickups among others.

The Director General of the NRSA, Mrs. Mary Obiri-Yeboah said road crashes have dire consequences on families and the nation, and therefore appealed to road users to comply with traffic regulations to save lives.

The Minister of Transport, Kweku Ofori Asiamah said government is poised to reducing road crashes in line with the UN target of fifty percent through the implantation of a number of measures. These he said, include the fixing of roads to make them safer.

The launch also coincided with the inauguration of the new office complex of the DVLA and the introduction of quality bus services in the Sekondi-Takoradi metropolis.

The CEO of the DVLA, Kwesi AgyemanBusua said the outfit is maximizing the use of technology to render efficient services to the public without going through any hassle. According to him, measures have been put in place ensure that, only road worthy vehicles ply the roads to avoid accidents in line with safety standards.

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