By Love Wilhelmina Abanonave
Ghanaian rapper and songwriter Denning Edem Hotor, known professionally as Edem, has cautioned young creatives against drug use, stressing that substance abuse has no role in showcasing talent and often leads to destructive outcomes.
“Smoking weed and using drugs is not part of talent exhibitions. Stay away from drugs; it doesn’t end well,” he said.
Speaking on the GTV Breakfast Show on Wednesday, the “Toto” hitmaker said pressure to appear “cool” or to cope with the demands of the entertainment industry sometimes pushes aspiring talents towards drug use.
He warned that such habits can derail careers before they begin.
The rapper, known for blending hip-hop with Ghanaian cultural elements, said true artistic ability comes from discipline, practice and focus, not intoxicants. He noted that audiences connect with authenticity and hard work, rather than lifestyles that promote substance use.
Drug use has been a recurring concern in Ghana’s creative and youth spaces, with health professionals and industry stakeholders frequently speaking out about its impact on mental health, productivity and public image.
The Food and Drugs Authority and the Narcotics Control Commission have both run campaigns targeting youth drug abuse, citing marijuana, tramadol and synthetic opioids as common substances.
Edem’s comments add to growing calls by Ghanaian artists advocating healthier choices among fans and young creatives. He emphasised that talent exhibitions, competitions and open-mic events should remain safe spaces for creativity, rather than environments where drug culture is normalised.
He also called on established artistes, managers and event organisers to set positive examples and mentor young talent on professionalism and personal well-being. He said the entertainment industry should reward skill and consistency rather than appearance or lifestyle.
“Your talent is your brand. Protect it,” he advised. “Once you go down that path with drugs, it affects your health, your reputation and your future.”
Edem, who has been active in the Ghanaian music scene since the mid-2000s, continues to release music and engage in youth advocacy.
He said he will keep using his influence to promote positive messages around creativity and personal responsibility.
