By Lucy Mawufemor Kpeglo
The Ministry of Tourism, Culture, and Creative Arts (MoTCCA) has partnered with global tech giant Meta to host a two-day digital skills training workshop aimed at boosting Ghana’s tourism and creative industries.
The workshop, which took place from July 14 to 15, brought together officials from the Ministry and its 13 implementing agencies. The training focused on how to use digital tools to promote tourism, cultural storytelling, and creative enterprises.
Participants were introduced to several key modules, including content creation and audience engagement, campaign analytics, and how to use WhatsApp, Facebook, and Instagram Business tools. They were also given access to Meta’s Support Pro and Self-Guide Portal to help continue their learning.
Top Meta experts, including Sade Dada, Judith Mongala, and Kojo Boakye, led the sessions. They provided hands-on guidance and shared practical tips for using digital tools in the tourism and creative sectors.
On the final day of the training, Hon. Abla Dzifa Gomashie, Minister for Tourism, Culture and Creative Arts, encouraged participants to take digital innovation seriously.
“This isn’t just about you, it’s about those you work with and those coming after you,” she said.
Mr. Vitus Langmagne, the Ministry’s Human Resource Director, welcomed the initiative, saying: “This is a timely move to align Ghana’s creative sector with global digital trends.”
Kojo Boakye, Meta’s Vice President for Public Policy in Africa, the Middle East, and Türkiye, also spoke to participants. He highlighted how digital tools can strengthen Ghana’s presence on the global stage.
“This marks a big step in digitizing Ghana’s tourism and creative industries,” Mr. Boakye said, urging participants to make the most of the training and apply their new skills both professionally and personally.
The workshop is seen as a major step toward digital transformation in Ghana’s tourism, arts, and culture sectors, and reflects the Ministry’s commitment to keeping pace with global technology trends.
Source: Ministry of Tourism, Culture and Creative Arts.
