By Ruth Serwaa Asare
Ghanaian content creators are set to soon earn and withdraw money directly from TikTok through a partnership between the platform and GCB Bank, according to the Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP).
Speaking at the Ghana Creator Education Day held at the Accra Digital Centre, the Minister urged TikTok to expedite the proposed partnership with GCB Bank, revealing that the bank submitted a formal proposal three weeks ago.
Highlighting the importance of fair compensation for creators, he expressed optimism that by the end of the year, Ghanaian TikTokers will be able to monetize their content and withdraw their earnings locally through the bank.
The Minister described the Ghana Creator Education Day as “a milestone in the evolution of Ghana’s digital creative economy,” reaffirming government’s “unwavering belief that technology must be the central pillar of our national development.” He commended creators, bloggers, digital entrepreneurs, media professionals, and TikTok’s Government Relations and Public Policy Lead for West Africa, Ms. Tukumbo Ibrahim, for their contribution to Ghana’s growing digital ecosystem.
Hon. Nartey George explained that the event was a result of a direct challenge he gave to TikTok during an earlier meeting urging the company to move beyond simple access to the platform and invest in Ghanaian creators through empowerment, fair compensation, and skill building.He added that the initiative marks the beginning of a long term collaboration between the Ministry and TikTok aimed at positioning Ghana as Africa’s leading hub for creative talent. To support this vision, the Ministry is advancing policy reforms, expanding digital infrastructure, and ensuring fair ecosystem governance.
According to the Minister, government is reviewing the national broadcasting policy to align with digital convergence and pushing key legislation such as the Innovation and Startup Bill and the Misinformation and Disinformation Bill to strengthen digital integrity and attract investment. He also noted that the partnership goes beyond entertainment, with plans to use TikTok’s educational and STEM potential to train teachers in creating learning content in mathematics, science, and English.
Pledging to remain a “steadfast advocate” for creators, Hon. Nartey George described them as “job creators, storytellers, innovators, and cultural ambassadors.” He also emphasized inclusivity, acknowledging the participation of five creators from northern Ghana, made possible through collaboration with Grammy award-winning artist, Rocky Dawuni.
One Response
Please we really plead with you to make this a core valid problem to solve to help the tiktokers and the streamers, to believe in what they are doing online as a means of job for themselves please 🙏🙏👊