By: Adams Perpetual
The Ghana Tourism Development Company (GTDC) has launched a new digital platform aimed at attracting both foreign and local investors into the country’s tourism sector. The initiative comes as the government intensifies efforts to diversify the economy and create more sustainable jobs through culture, heritage, and eco-tourism.
According to GTDC officials, the Ghana Tourism Investment Platform (GTIP) will provide potential investors with detailed site profiles covering land topography, heritage value, key attractions, infrastructure, and revenue opportunities. Investors will also have access to promotional videos, compliance guides, and business support services, making it easier to evaluate and commit to tourism projects across Ghana.
Speaking on the GTV Breakfast Show on September 25, 2025, Acting Chief Executive Officer of GTDC, Professor Kobby Mensah, explained that the platform will not only showcase new investment corridors but also guide young Ghanaians eager to enter the sector.
He noted that while some projects require significant capital, the companion platform, Ghana Tourism Marketplace, has been designed to help small businesses set up tour operations, package local experiences, and receive payments digitally.
Through the marketplace, young entrepreneurs can register with a Ghana Card, upload tour packages, and collaborate with hotels, car rental services, and tour guides. The system integrates mobile money and card payments, ensuring that even small-scale operators can build professional services and attract both local and international tourists.
GTDC believes the dual platforms will open up new opportunities for Ghana’s tourism industry, which already contributes significantly to GDP and job creation. Officials say the move aligns with the government’s vision of positioning Ghana as a leading cultural and eco-tourism destination in Africa.
