On the back of strides the Ghana Broadcasting Corporation is making, the Zambia National Broadcasting Corporation has signed an MOU with Ghana’s public broadcaster (GBC), in Lusaka, Zambia.
This follows another MOU signed between GBC and the National Broadcaster of Angola in February, this year.
According to the Director – General of GBC, Professor Amin Alhassan, the media industry globally is shifting from the old economic model and therefore it is time to mainstream new media into public service broadcasting.
According to the Director – General of the Ghana Broadcasting Corporation, Professor Amin Alhassan, the collaboration presents a golden opportunity for the African Media to tell its own story.
”We need to decolonize our content,” the GBC DG posited.
While expressing his excitement at the partnership, the Director General of the Zambia National Broadcasting Corporation, Mr. Berry Lwando, outlined his preference in terms of content exchange, saying their audience will be interested in common content across board.
Ghana’s High Commissioner to Zambia, Madam Khadija Iddrisu, gave an update on the benefits of bilateral relations between Ghana and Zambia, highlighting that reciprocity.
Ghana and Zambia have enjoyed sound and mutual bilateral relations for decades. Since the 1960s, the foundation laid by Ghana’s Osagyefo Dr Kwame Nkrumah and Zambia’s Kenneth Kaunda has served as a solid platform for the sustenance of the relationship. The Memorandum of Understanding between the Ghana Broadcasting Corporation and the Zambia National Broadcasting Corporation is certainly going to allow the two organisations to explore the expertise of each other’s media ecosystem.
It goes without saying that the collaboration between the two broadcasting organisations has strengthened bilateral relations between Ghana and Zambia. At the institutional level, it is expected that the staff exchange and content sharing will give a facelift to both ZNBC and GBC.
