By: Kwame Bediako
American rap legend Snoop Dogg has officially become part of the ownership group at Swansea City A.F.C. , taking a minority stake in the English Championship club. The 53-year-old made headlines recently after featuring as the surprise model during the launch of Swansea’s 2025/26 home kit sparking buzz that has now been confirmed with news of his investment.
Snoop’s involvement with the club marks his first step into football ownership, a move he described as “special” in a statement on Swansea’s official website. “My love of football is well known,” he said. “But it feels special to me that I make my move into club ownership with Swansea City.”
To honour the moment, a striking mural of Snoop Dogg painted by artist *Hasan Kamil has been unveiled in the West Stand of the Swansea Stadium. The hip-hop icon’s image now looks out over the pitch, a symbolic representation of his commitment to the team and its community.
Snoop cited a personal connection to the club and the people of Swansea as part of his motivation. “The story of the club and the area really struck a chord with me,” he shared. “This is a proud, working class city and club. An underdog that bites back just like me.”
The rapper concluded by pledging his full support to the Swans and their fans: “I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
With his global profile and passion for the sport, Snoop’s arrival could bring fresh energy and visibility to the Welsh club’s ambitions.
