By Seli Baisie
Rihanna has launched a Fenty Beauty pop-up experience in Mumbai, India, marking the brand’s latest global activation.
The Barbados-born entrepreneur arrived in the city for the launch of the Fenty Beauty Ki Haveli, an immersive installation located at Phoenix Palladium. The pop-up will be open to the public until May 4.
This is not Rihanna’s first visit to India. In 2024, the global R&B and pop star performed at the pre-wedding celebrations of Anant Ambani and Radhika Merchant in Jamnagar.
During the event, she delivered a high-energy performance of some of her biggest hits, including Rude Boy, Pour It Up, Diamonds and Wild Thoughts.
The space has been designed as both a retail and experiential environment, featuring vibrant colours and interactive displays. It showcases new products, including Shake ‘N Play buildable liquid blushes in five shades and the Diamond Bomb all-over highlighter.
Rihanna also selected a range of products specifically for the Indian market, reflecting the brand’s continued expansion into the region.
In an interview with Vogue India, she spoke about the vision behind her beauty brand, saying it is focused on inclusivity and ensuring people feel represented. She noted that Fenty Beauty was created to challenge industry standards by offering a wide range of foundation shades.
Fenty Beauty, launched in 2017, gained global attention for its inclusive approach to shade ranges and has since grown into a multi-billion-dollar brand.
During the Mumbai activation, the pop-up also offered visitors direct engagement with the brand experience, with interactive customer assistance and product testing.
The launch adds to Fenty Beauty’s growing international presence as it continues to expand its footprint in global beauty markets.
