By Amoako Kwame
Professional digital marketing strategist Maximus Ametorgoh has expressed concern about the increasing dominance of politically affiliated individuals in Ghana’s media space, cautioning that this trend could undermine diversity, fairness, and the credibility of public discourse.
He made the remarks during the Media Convergence in Ghana programme, organised by the Africa Media Bureau on Wednesday, April 29, at the La Palm Royal Beach Hotel.
The forum brought together media professionals, policymakers, students, and digital experts to explore the changing dynamics of the media landscape, particularly in the context of rapid technological advancement and ongoing digital transformation.
In his presentation, Ametorgoh highlighted what he described as a concerning rise in political actors gaining influence over major media platforms.
He noted that this development is not only altering media ownership patterns but also shaping the nature of content produced and shared with the public.
He further cautioned that such concentration of control weakens the core values of plurality and diversity, which are essential for a strong and healthy democratic system.
He also drew attention to wider structural challenges within Ghana’s digital and media ecosystem, including the lack of comprehensive digital policies, which he said has led to a fragmented and poorly coordinated governance framework.
“The absence of digital policies has created a fragmented governance environment, while significant gender disparities in access highlight persistent digital inequalities. More critically, media ownership is increasingly concentrated among politically connected actors, leading to cross-ownership that raises concerns about diversity and plurality.
“Convergence has further strengthened this concentration, as large media conglomerates now operate across multiple platforms, amplifying their influence over public discourse.
“At the same time, media organisations are adopting new digital revenue models through platforms such as social media.
“These gains are undermined by weak financial sustainability and precarious working conditions, making convergence both an economic opportunity and a structural vulnerability.”
