By Ruth Serwaa Asare
The Executive Secretary of the National Media Commission (NMC), George Sarpong, has cautioned that the rapid rise of artificial intelligence (AI) and disinformation poses a major threat to the credibility and survival of journalism.
Speaking at a media training programme organised by UNESCO in collaboration with the Ghana Broadcasting Corporation (GBC), Mr. Sarpong urged journalists to adapt to the changing digital landscape through continuous learning and ethical professionalism.
“Artificial intelligence, social media algorithms, and online disinformation are reshaping journalism and broadcasting,” he warned. “To remain relevant and trusted, both public and community media professionals must commit to lifelong learning, combining ethical wisdom, technical skill, and regulatory intelligence.”
He explained that in an era where falsehoods spread faster than verified information, journalists must hold firm to the principles of accuracy and balance to maintain public trust. “In this digital age, where information travels faster than reflection, the temptation to trade accuracy for speed is great,” Mr. Sarpong said. “But ethical journalism remains your strongest form of protection and your most valuable currency.”
According to the NMC Executive Secretary, misinformation and unethical practices weaken the credibility of the media and blur the lines between professional journalism and content creation. “Each time you verify a story, balance perspectives, and respect the dignity of your subject, you build trust. And trust in this profession is gold,” he emphasized.
Mr. Sarpong also urged media practitioners to understand regulatory frameworks that protect both their rights and responsibilities in the fast-evolving media space. “Properly understood, regulation is not a barrier to creativity. It is the framework that ensures fairness, accountability, and public trust,” he stated.
He further noted that sustainability and innovation are crucial for media independence, especially as technology continues to redefine how audiences consume information. “A viable broadcaster is a strong broadcaster. Without sustainability, there can be no independence,” he cautioned.
He concluded by urging media professionals to take responsibility for their growth and relevance in the face of AI-driven disruptions and disinformation.
