By Benjamin Nii Nai Anyetei
The Minister for Communication, Digital Technology and Innovations, Mr Samuel Nartey George, has met with members of the New Media Association of Ghana, bloggers, and independent content creators to outline new government-backed initiatives for the digital creative sector.
The meeting, held in Accra, forms part of government’s broader agenda to support digital entrepreneurship, ensure inclusive policies, and address challenges facing Ghana’s fast-growing community of online creators.
Highlighting one of the key initiatives, Mr George announced a structured collaboration with TikTok, which will fly in a technical team from South Africa on October 12, 2025 to train 120 Ghanaian content creators.
“This will be the first time a government in Ghana has facilitated TikTok’s direct engagement with local creators,” the Minister said. “The training will give you practical insights into how algorithms work, how to boost your engagement, and how to monetise effectively.”
To ensure fairness, the 120 slots will be shared among the New Media Association of Ghana, the Ghana Bloggers Association, and independent creators.
On earnings, the Minister revealed ongoing discussions with TikTok and GCB Bank to establish a payment framework that allows creators to redeem their earnings directly in Ghana.
“If your content is monetised for, say, $2,000, you should be able to redeem that amount through a GCB platform nationwide. This is important because content creators are spread across the country, not just in Accra,” he explained.
The Minister also addressed public concerns about fast-depleting data bundles, assuring creators that the National Communications Authority (NCA) is investigating complaints. He further highlighted earlier talks with TikTok on content moderation and algorithmic fairness, noting that Ghanaian creators must benefit fully from the global digital economy.
“You are not a problem for the country; you are creating jobs and solutions. Our duty as government is to support you to maximise the value of your work,” Hon. George said.
President of the New Media Association of Ghana, Mr. Eugene Osafo-Nkansah (Nkonkonsa), commended the Minister for his leadership and open-door policy, describing the meeting as a strong recognition of the role of youth and digital entrepreneurs in national development.
The session ended with an open-floor discussion, where participants suggested deeper collaboration, including recognition of grassroots influencers who drive community-level impact.
